Fuel Cleveland: The Details

Admiral Rickover, the ‘Father of the Nuclear Navy,’ liked to say, “The devil is in the details.”

Architect Ludwig Mies van der Rohe said, “God is in the details.”

Both were right.  These were difficult, demanding men who did incredible things because of their passion for details.

In design, including custom bikes, the details make all the difference.  Great ideas are a dime-a-dozen.  It’s the execution and the detail that makes a great design.  Unlike, say, custom cars, on a bike there is nowhere to hide.  Everything is exposed — that’s part of what draws us to motorcycles: their unavoidable honesty.

Details tell the story.  Some tell of age, or of hours spent at the polishing wheel.  You see the laborious application of layer upon layer of paint.  Some bikes are so iconic that they are recognizable from one detail.  The details are the ineluctable expression of the bike’s inheritance.  They are the final interface of maker and materials.

Here are a few of the great details from Fuel Cleveland.  Every picture here has something to tell you:

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